Labatt’s Streamliner


In the period following prohibition in Ontario, heavy restrictions limited the ability of alcohol producers to advertise their product. Thinking laterally, in 1935 Labatt’s Breweries commissioned world famous industrial designer Count Alexis de Sakhnoffsky to create a distinctive delivery truck that would give the company instant brand recognition. The Canadian made Labatt Streamliner hit the roads in 1936, garnering tons of attention from the public and winning awards for its unique design.

Sakhnoffsky designed three different versions of the Streamliner. Production of the third (1939) version was delayed until 1947 due to war rationing. A restored version of that final model, built by Joe and Bob Scott is shown here.

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