Ottawa Redblacks / Rouge et Noir d’Ottawa

Ottawa-RedBlacks-Featured In response to the unusual situation of two teams having the same name, in the same league…with only eight teams playing, the Ottawa franchise decided to make a change from Roughriders to Redblacks.  It is unclear on how the creative work was generated but like most contemporary sports organizations in the country design has taken a back seat to marketing, with the predictable poor results. In a statement Jeff Hunt, president of Ottawa Sports and Entertainment Group explains the meaning as “a tribute to the Ottawa men and women who serve our country,”  and as a nod to the “ceremonial colours of Ottawa’s Cameron Highlanders, the Governor General’s Foot Guards and the RCMP”. He feels that that the new identity is “unique, maybe even a little edgy, and it’s a brand that we think will stand the test of time”. Ottawa CFL fans are not happy with the name (offensive) or the identity (which will never win a design award or produce popular swag) and have been complaining loudly on social media sites and others. A very loud gong is ringing in Ottawa this fall…

Similar Posts
City of Thompson Logo
Eugene Allard Logo
Green Belt Logo
Spacing Magazine Logo
ROM Logo
University of Victoria Jewish Students Association Logo
Blackberry Logo