Kit and Ace “Time is Precious” Sign

In November 2014, a Kit and Ace outlet opened on Whtye Avenue in Edmonton, with “Time is Precious” emblazoned above the store’s entrance. “This Mother’s Day, (quality) time is precious,” announces a post from last May on the Kit and Ace Facebook page. “We believe time is precious and the less time you spend taking care of the clothes, the more time you have to go do things that matter more to you,” JJ Wilson is quoted on stylecalling.com.

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