Roll up the Rim Roller Tool

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In Canada there has been a long running promotional campaign from one of the nations favourite coffee shops, called Tim Horton’s. The promotion is simple, under the rim of every paper coffee cup is a chance to win a range of prizes, from a free coffee to thousands of dollars. The whole Roll Up The Rim venture is kind off embarrassingly popular and has become part of the vernacular of the country. This little tool, designed to speed up the rolling, allows users to get to the cup messages easier. This product was an instant success, receiving more publicity than any other Canadian design last year (Nothing against this product, but kinda depressing that it eclipsed all other design stories in the country!).

 

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