Bobble Water Bottle

Bobble is a reusable bottle with a built in filter that’s good for up to 300 refills. Designed to compete directly with bottled water, Bobble smartly incorporates the familiar language of its disposable counterparts – push/pull spout and a clear, squeezable PET body (100% recycled) – and will seek shelf space in convenience stores, such as 7-11.

Rashid’s signature ‘sensual minimalism’ is a natural fit here and actually feels more restrained than many disposable water bottles. His bold use of colour is limited to the filter unit, which is also a nice touch, allowing users to swap colours when they replace the filter.


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4 comments — Leave a Comment




  1. Todd Falkowsky   March 16th 2010

    Wow…fantastic piece.

    Glad to see the talent of Rashid is back on track. The work from the studio was getting a little easy, but this design may be prove that he is up to his old ways again.

    Looking forward to what is next!
  2. cynthia hathaway   March 17th 2010

    ** what I like the most is that someone is finally providing a great way to use tap water in this obsessed water drinking culture. And trying to alleviate the insane amount of waste produced from bottled water plastic washing up on our global shores. Great!
  3. Darcy McGee   March 17th 2010

    Karim Rashid == Overrated.

    Plastic is not a renewable or durable medium. A Klean Kanteen bottle would achieve the same end, be more durable, and have less environmental impact.
  4. Bill Welton   March 18th 2010

    Darcy, since when is stainless steel a renewable resource? To the contrary, plastic is highly durable and a well designed plastic product is sometimes the most sustainable solution (think of the book Cradle to Cradle, with its plastic pages). Not sure exactly how the footprint of this design compares to something like a Klean Kanteen, but I wouldn’t jump to any quick conclusions… and your kinda missing the point anyway.

    More important than the initial production footprint is the consumer behavior. Sure, in theory if everyone used reusable canteens we’d all be better off… but, clearly, that’s not the case… we’re still using and throwing away tons of PET bottles every year. With its water filter, familiar language, convenient product placement and low price point (these are under $20), this design could actually appeal to bottled water drinkers in a way that other alternatives have failed to do.
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