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4 comments — Leave a Comment
Wow…fantastic piece.
Glad to see the talent of Rashid is back on track. The work from the studio was getting a little easy, but this design may be prove that he is up to his old ways again.
Looking forward to what is next!
** what I like the most is that someone is finally providing a great way to use tap water in this obsessed water drinking culture. And trying to alleviate the insane amount of waste produced from bottled water plastic washing up on our global shores. Great!
Karim Rashid == Overrated.
Plastic is not a renewable or durable medium. A Klean Kanteen bottle would achieve the same end, be more durable, and have less environmental impact.
Darcy, since when is stainless steel a renewable resource? To the contrary, plastic is highly durable and a well designed plastic product is sometimes the most sustainable solution (think of the book Cradle to Cradle, with its plastic pages). Not sure exactly how the footprint of this design compares to something like a Klean Kanteen, but I wouldn’t jump to any quick conclusions… and your kinda missing the point anyway.
More important than the initial production footprint is the consumer behavior. Sure, in theory if everyone used reusable canteens we’d all be better off… but, clearly, that’s not the case… we’re still using and throwing away tons of PET bottles every year. With its water filter, familiar language, convenient product placement and low price point (these are under $20), this design could actually appeal to bottled water drinkers in a way that other alternatives have failed to do.