Calgary 1988 Skating Star Barbie

Calgary was the beginning of a few trends that would come to dominate Olympic design. In contrast to Montreal’s International Style, these games returned to a regional aesthetic, referencing local forms and Western themes.  Applying now familiar marketing tools, Calgary abandoned the exclusiveness of past Olympics and positioned the games as a mass culture event. Popular brands like Mattel, Coca-Cola and more, participated in the games like never before.

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