City Benches

Spring Advertising + Vancouver nonprofit RainCity Housing installed modified public benches, with the goal of raising awareness and providing shelter for the homeless. RainCity designed two types of modified benches. The first of their benches had a back section that could be converted from a backrest into an overhanging cover, and listed the address of RainCity Housing, where the homeless can find additional assistance. The second type of bench was created mainly to raise awareness and had text that during the day read, “THIS IS A BENCH,” and at night, said in glow-in-the-dark font, “THIS IS A BEDROOM.” In this way, the impact of the project was two-fold — providing physical assistance and raising awareness through a campaign. On the Spring Advertising website, a blurb reads:

RainCity Housing provides specialized housing and support services for the homeless. To help communicate this, we created a transit bench that transforms into a temporary shelter for those in desperate need. When the roof is up, Rain City’s housing address is posted on the inside along with the message, “Find a home here.”

The bench project isn’t a new initiative. In fact, the campaign was created last fall, but received little media attention at the time. Most of the benches have actually since been removed.

But after the upsetting reports of anti-homeless barriers in London, and Montreal too, people are looking for happy alternatives. Both London and Montreal’s spikes, meant to prevent loitering, sitting, or sleeping on the sidewalk, received much-warranted criticism, and sparked a conversation about solutions for homelessness.

In an email exchange with The Huffington Post, Spring Advertising’s Creative Director Rob Schlyecher said, “Simply put, our society cannot expect homeless people to just go away. They need a safe place to sleep and a base from which to stabilize their lives.”

Similar Posts
Canadian Hunter “Captured by the taste”
Molson Canadian “What Beer’s All About.” Ad
Canadian Content Poster
TBA Band Poster
Green Crayons Poster
Pardon Services Canada Ad Spots
Air Canada Interliner Print Ad