Treasure Clock

Following the remix trend, Umbra produces a number of market tests of the repurposed variety (taking found objects and upcycling them into a new use). I am not convinced on the success of this tactic here given that the results are so homely and unappealing, both qualities that consumer goods die from. The connection between the found objects and the function/purpose of the clock seems to have been lost in translation, with the glued on objects adding little to the objects narrative. What story/experience does a cassette tape and stuffed animal join to create? Why, in the world of mass time availability (phones, micowaves, DVD players, etc) do we need another clock? I applaud Umbra for the risk taking and ground breaking though, as good ideas like repurposing are always worth exploring. Limited edition of 200 pieces.

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