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My mum would buy these giant cans as an economic way to feed us. I liked looking at the bright colours and the happy peanut while munching on my peanut butter and jam sandwich.
This shows how haphazard house brand packaging was before Dave Nichol, president of Loblaw’s, and graphic designer Don Watt created “No Name” and “President’s Choice”.
The Empress brand and the Mexican peanut riding a donkey is an amusing and strange combination. The Empress house brand was a inept attempt to appeal to Canadian sentiments for the British Empire and the peanut illustration was probably lifted from Safeway’s American packaging. Even so, few people would have got the “peanut burro” pun.
Before Don Watt, bottom tier products like this were not given much thought.
Even still, I have not yet to this very day, found anything remotely close to the goodness and anticipated lingering desire to return and consume this wholesome condiment.
My Mom raised all six of us on what she knew would work and she made sure there was always a large can of Empress Peanut Butter in the cupboard. It Worked.! There is many times this condiment makes it’s way into conversations still and the one constant that we all agree on is., Why did they ever take it off the shelf? And there is nothing out there that is as good. This is a shame really. After unnumbered sampling, I’ve conversed over to jam spreads for my morning toast partner.