Exploring the Canadian creative economy.
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In 1966, after six years of construction and development Garibaldi Lifts Limited (a for profit sister company to Garibaldi Olympic Development Association) opened a skiing lodge with gondolas, T-bars and a double chair in Whistler. But long before any amenities were in place, GODA was already generating support for an official Olympic bid.
This postcard shows a kinetic oil pastel rendering of a skier and a figure skater, as well as an early iteration of Garibaldi’s bid logo, featuring a stylized torch sitting atop a bold slab-serif G.
Unfortunately GODA’s efforts were unsuccessful, and they lost the Canadian nomination to Calgary, Alberta; which in turn lost to Mexico City (which features some of this author’s favourite non-Canadian Olympic designs).