Montréal Olympics “International Youth Camp” Poster


This very unusual Olympic poster celebrates International Youth Camp, an unofficial tradition started by King Gustav V at the 1912 Stockholm Olympics. The headline and main logo may seem a bit lost in the denim, but that’s fine, because the main event is the button collection. Each pin is a code, speaking to youth culture and values (“love, equality of the sexes, return to nature, the search for spiritual values, personal harmony, and the need for brotherhood”) – the harmonica in the pocket is a nice detail too. Interesting concept and very well executed.


Similar Posts
’82 CFL Official Schedule
Canadian Tire Fall Winter Catalogue
Air Canada Quand Un Mari Voyage Ad
Holy Fuck Band Poster
“Wonderful World at Your Doorstep” Print Ad
Travel by Train Poster
CBC Radio “As It Happens” Print Ad