Montréal Olympics “International Youth Camp” Poster

montreal-poster-copy.jpg

This very unusual Olympic poster celebrates International Youth Camp, an unofficial tradition started by King Gustav V at the 1912 Stockholm Olympics. The headline and main logo may seem a bit lost in the denim, but that’s fine, because the main event is the button collection. Each pin is a code, speaking to youth culture and values (“love, equality of the sexes, return to nature, the search for spiritual values, personal harmony, and the need for brotherhood”) – the harmonica in the pocket is a nice detail too. Interesting concept and very well executed.

 

Similar Posts
Hey Rosetta! Polaris Music Prize Poster
Canada Dry Nine Flavours Ad
Cape Breton Highlands Nova Scotia Travel Ad
Smart Fuel Economy Ad
Jealous Animal Posters and Web Spots
The Trial of David Suzuki Campaign
MoCA Branding