Montréal Olympics “International Youth Camp” Poster

montreal-poster-copy.jpg

This very unusual Olympic poster celebrates International Youth Camp, an unofficial tradition started by King Gustav V at the 1912 Stockholm Olympics. The headline and main logo may seem a bit lost in the denim, but that’s fine, because the main event is the button collection. Each pin is a code, speaking to youth culture and values (“love, equality of the sexes, return to nature, the search for spiritual values, personal harmony, and the need for brotherhood”) – the harmonica in the pocket is a nice detail too. Interesting concept and very well executed.

 

Similar Posts
Canadian Ace Beer Trays
The Interior Cigar Box Label
CPR & Hotel Banff Springs Luggage Decal
Real Time Snow Report Billboard
Making Driving Beautiful TV Ad
Metro Truck Ad
Metamorphosis, an Hermès Story