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At school, a teacher said that this logo is the way it is, because if a train crashes and finds itself upside down the logo won’t look any different.
This (along with many great Canadian logos, including the original CBC “exploding pizza”) is the work of Toronto designer Burton Kramer and his firm.
Kramer Design Associates did produce a signage program for VIA, but Mr. Kramer tells us that he did NOT design this logo.
According to Symbols & Trademarks of Canada, Volume 2, the VIA Rail logo was designed by Gerhard Ade and Michael Williams of Montr?©al in 1976, not Burton Kramer.
The VIA Rail logo was in fact designed by a Montreal firm ARC (no longer operating).
While at Gottschalk+Ash, Montreal in the early 80’s I developed the corporate identity standards for VIA Rail. The current collection of confusing identifiers and use of identity “standards” at VIA is a sad result of misdirected and horribly applied identifiers. VIA needs to obviously rediscover who they are and where they are going, and rebrand.