Explore the Canadian creative economy.
Discover the makers/companies behind Brand Canada.
Canada’s national animal, the beaver in a typically Modernist geometric treatment.
Thanks for helping us make the CDR better.
AHHHHH!!! The Poodle!
Took me years as a child to deciphre this symbol. The tail is just too big. But I’m very fond of it for sentimental reasons.
The Rude Boys Snowboard shop in Banff did a take-off on this design. It was moderately rude (they had read Guerilla Marketing too many times) and the appendage was definitely not a tail. It was silkscreened on my favorite coffee cup, but unfortunately I left it in a lecture theatre at Simon Fraser.
This logo was designed by Roderick Huggins, Design Section, Parks Canada and appears in the GDC 25th Anniversary awards catalogue (published in 1982).
This is not the version that was shown in that catalogue. It appears to be a redrawn copy of Roderick’s original.
A friend who raises Dachsunds always insisted tongue in cheek that this logo was a “Dachsie.” Others thought the image was rather turd like. That it was designed by somewhat at Parks Canada isn’t remotely surprising. It would be fun to know how many Parks Canada employees had to explain directions twice due to turistas not listening and staring incomprehending wondering what that “thing” was on the employees patch? The “new beaver” is immediately recognizable as our national rodent but looks rather too much like it should be on a CPR locomotive. Now the geniuses in Ottawa have taken away the distinctive and rakish trademark hats that look so smart on horsemounted wardens. One wonders whether the Provinces should insist that Ottawa have local input on Parks decisions in each Province as the bureaucrats seem to dwwll in their own little fantasy sphere on the Rideau without much of a clue of what occure out in the “regions.”
On a work placement with Algonquin College, I worked with the individual who claimed to be the creator of this logo. Can’t remember his name, but he liked to whistle while he worked… he was never in tune and that drove my two classmates, with me on the placement, crazy.
[…] Symbol: Parks Canada symbol – http://184.108.40.206/logo/original-parks-canada-logo/ […]