Washington State Ferries Re-Brand

“Washington State Ferries is a vital mode of transportation in the coastal Northwest. Collaborating with Lauren Haynes at Seattle Central College we did extensive research and wrote a creative brief to re-brand WSF with a clean, bright logo and identity system that commuters and tourists can relate to while emphasizing its position as a reliable government agency. The abstract sun and waves in the pictorial mark that I designed also alludes to an abstract fish and the waves are threaded through the brand. I illustrated three of the ferries, showing how environmental graphics would be applied. I also used the ferries to create a pattern for merchandise to further the brands’ friendly character. “


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