Virgin Mobile Wrapping Paper


Does anyone remember the controversy that this give away created? Virgin created free wrapping paper in 2007 as a promo/gift to add value when purchasing a cell phone for x-mas. The problem started to bubble up from our religious friends, who took great offense to the images of angels fondling and necking away. The amount of backlash was large but I also wonder if the strategy team behind this product did not anticipate that this would happen. All news is good news, and managing the backlash can be good for products and brands. Lets see what Virgin drops on us this year.


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