The Walrus “Don’t Subscribe” Ad Campaign



mostpeopledontgetit  DontSubscribe

WAX, an advertising, design and digital agency based in Calgary, took a ‘reverse psychology’ approach in an effort to drive up sales of The Walrus magazine in the same city. Using a series of messages on billboards, in trains, in bars and restaurants and in print, the agency tells people just why they shouldn’t read the award-winning magazine.

[This article originally appeared on Masthead sister site Design Edge Canada]

Similar Posts
Shopping Bag Gallery
Progressive Conservative Political Ad
Canadian Content Poster
Edge of the World TV and Web Spot
LCBO “Cheers to you” Ad
BMW Canada presents: Helipad
Cloudy Vision Campaign