LCBO “Cheers to you” Ad

Toronto Pride is in less than two weeks and as usual liquor companies are falling all over themselves pitching pink; above find the LCBO’s attempt. You’ve got to appreciate a government-owned operation putting this out there, but speaking as a card carrying homosexualist it does feel a little bit like a laundry list of stereotypes. While I can’t see any of the cutesy clichés speaking to me personally, the “Most of all, Cheers to you for being who you are.” saves it.

-1 for the wonky colour choice, but +1 for not using “cocktail” anywhere in the copy.

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