LCBO “Cheers to you” Ad

Toronto Pride is in less than two weeks and as usual liquor companies are falling all over themselves pitching pink; above find the LCBO’s attempt. You’ve got to appreciate a government-owned operation putting this out there, but speaking as a card carrying homosexualist it does feel a little bit like a laundry list of stereotypes. While I can’t see any of the cutesy clichés speaking to me personally, the “Most of all, Cheers to you for being who you are.” saves it.

-1 for the wonky colour choice, but +1 for not using “cocktail” anywhere in the copy.

Similar Posts
Air Canada ‘More Flights’ Ad
“The Home Again Comes Into It’s Own” Ad
Can-Am 250 MX L/C Ad
Expo67 No Exposition like it in this century Ad
Molson Canadian The Hockey Sacrifice
Design is a Superpower Poster
Canadian Pacific Mont Cruises Poster