Industrial Design -The Competitive Edge

BKramer-coverprofit-making-toolthe-design-processthe-cakeconcrete-mixerPhoto: Allan Collier Collection

This publication was designed to educate Canadian manufacturers about industrial design and encourage the development of more competitive products. Not sure that the black & acid yellow photos do much to show off the products, but the publication itself is beautiful and the text (and layouts) are great. My favorite is, “It’s the cake not the icing.”… OK, sometimes it’s both.

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