Jack Westley Milage Gauge


Here is one of the gas station freebies that has fallen away, and probably will be unrecognizable to anyone under thirty. There are so many reasons that these mileage gauges have become obsolete (new modes of travel, changing nature of local gas stations being replaced by larger players, no freebies anymore at all, GPS systems and Google maps, etc) that I will not use time going over them all. In the end, this is such a charming graphic design time capsule. A reminder of how small businesses, in the rural areas of the country, created tools to encourage the short jaunts and trips to each other, in this case, with Port Hope as the point of departure. This design shares in the building of the romantic visions of the automobile, and of the small town experience. Check out the phone number!

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