The Cultural Centre Of The University Of Sherbrooke

“To take the Cultural Centre to continue its mission, we have developed a new tailored brand identity. The main guideline of this identity is the game that represents the dialogue between creator and audience. As an evolution of the old logo, a graphic system based on a typographic game has been developed. The mix of the two typographies evokes a mix between more bold and colorful works with creations that are rather poetic and with attention to detail. The curved line symbolizes the connection that the cultural centre realizes as a performance hall between artists and the public. In communications, this visual identity is rich in meaning and is easily declinable.”

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