Merging traditional “form-over-function” ideals with “sustainable” contemporary design, this collaboration aims to find a balance between aesthetics while addressing practical issues with a fresh approach for a greener market. Rather than design a new bottle, Waterrr recycles other well-known water bottles and fills them with fresh spring water (utilizing a recent technology to sterilize and refill discarded water bottles. ). Appreciate the environmental aspect of saving millions of bottles from landfills, or applaud the conceptual design approach that challenges the consumer market. The consumer is left with the decision of what form of bottle to purchase knowing that all contain the same great taste.

Via our friends at Swell Future.

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