Producteurs de cidre du Québec Identity

Lg2 has just introduced a new brand overhaul for cider in Quebec, where the drink has remained less popular than the rest of Canada. “Cider has long been considered a marginal alcohol,” said Catherine St-George, executive director for Producteurs de cidre du Québec. “With this new brand image, we embrace this perception, and even use it to our advantage.”
The bright and cheerful brand platform is build around a logo the agency calls “classic and timeless” with playful graphics that “always seem just slightly… off.” Imagery was developed to represent five main categories of cider: still/flat, effervescent, fire, ice and rosé.

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