Drip Maple Syrup

drip maple syrupmaple syrup

“Of all of Canada’s famous exports, Maple Syrup is the most banal, poorly designed product – typically packaged in tacky plastic log-cabin-shaped or jug-like bottles. CommonWealth first sourced the most pure, most concentrated and refined maple syrup and then approached us for a luxury-inspired treatment for the name, packaging, writing and complete branding program. The design was handled with the same purity of thought and execution as the production of the syrup itself. It’s available in limited batches, and only in exclusive, high-end retail locations. ”

This is a very interesting take on maple syrup; I wonder what the consumer reaction will be.

Rachel Dunagan (Via)

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