Bore’ale Packaging

“The challenge was to create a different personality for each product while ensuring they were congruent with the Bore?ale universe. The mother brand’s DNA is still there, though in a more muted way, and the new artisanal side is given greater expression, whether through the open basket packaging or a customized treatment in each case,” says Claude Auchu, partner, head of design, Montréal at lg2.

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