Blue Goose Pure Food Packaging and IdentityBlue Goose Pure Food Packaging




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Blue Goose is a Canadian based organic and natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. Sid Lee developed their brand platform as well as the identity and packaging design. LA based illustrator Ben Kwok created the illustrations for the cow, chicken and fish packaging.


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