Ontario Craft Identity

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A big change for one of Canada’s oldest craft organizations, including a modified name and a new look with an emphasis on digital users. “We have evolved our brand to more positively reflect who we are and what our members, stakeholders, and community believe about us,” says Craft Ontario Executive Director, Emma Quin. “Our new positioning will allow us to continue to take a leading role in supporting the livelihood of makers in Ontario, while at the same time educating audiences about the powerful role that contemporary craft has to play in our current society and culture.”

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