Standard Desk Logo

Standard Desk logo

The format of this logo โ€“ a long horizontal with the relatively small letter form โ€“ seems pretty original to me… And it doesn’t take much guess work to figure out what this company does.

Source: Yasaburo Kuwayama, Trade Marks & Symbols โ€“ Volume 1: Alphabetical Designs (New York: Van Nostrand Reinhold Co., 1973)

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