Ontario Science Centre Logo (Original)


The Ontario Science Centre corporate identity has to be considered one of, if not THE best logos in Canadian design history. It was created in the latter half of the 1960s by legendary Canadian designer Allan Fleming.

Simple, clean and incredibly smart, the logo is timeless in its idea as well as execution. It says ‘science’ without being boring and communicates “Ontario’ without being bureaucratic.

In 2004 Bruce Mau Design in Toronto was asked by the centre to refresh the logo. Thankfully, Mau and his team were able to recognize the genius of the original mark and only changed the wordmark, leaving the symbol in it’s original form.

Hopefully the logo will be around for another 40 years.

– Dave Watson

Click to see the current version.

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