MoCA Branding


For this branding package and limited run of invitations for a press event that took place in March of 2016, Leo Burnett Toronto took inspiration from the derelict factory that was once Tower Automotive, which MoCA (The Canadian Museum of Contemporary Art) will call home when it reopens. Each of the 300 large, newsprint invitations were spray painted with numbers by hand, transforming what may have been a pieces of ephemera that quickly wound up discarded after the event, into limited edition art prints.


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