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3 comments — Leave a Comment
I’d just like to highlight this is a French brand from the 1960s not a canadian one. I used to wear them when i was a kid in France. http://hebdo.nouvelobs.com/hebdo/parution/p1702/articles/a11708-kway_op%C3%89ration_survie.html
It is actually a hybrid Canadian/French Company, with its primary market in France. They still maintains its home office in Montreal, PQ and is working to reestablish itself in North America.
I saw k-ways at a Canadian store called Marks Work Warehouse…who thought of this deal? Having a cool brand sold to and off brand retailer. I guess this is what Dickies and Carhart did it but they seem different.
This will kill k-way, they need to get some better business models to hit their market.