Island Farms Logo

island-farms.jpg

I’m not sure when this dairy logo was designed, but I don’t think it’s changed in my lifetime. I encounter it so many times a day – at the grocery store, on trucks, on farms, in advertising and at so many local events – that I’m not sure I see it objectively.

Looking at it now, the connection between the a and n looks slightly odd, but I’ve always thought that the all-lower-case and all-upper-case type was kind of brave. Anyway, I’d love to hear what those of you who are knowledgeable about type think.

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