Home For The Games – Graphic Identity

HomeForTheGames

HomeForTheGames_web

Home For The Games is a not-for-profit organization that connects Vancouver homeowners wanting to share their home with out of town visitors during the 2010 Olympics. In  exchange, homeowners agree to give 50% of the proceeds to charities fighting homelessness.

Avoiding literal representations, Seven25 opted to convey the spirit of the project (and the games) with a dynamic layered look that includes an embedded heart form. The strong use of circular elements is beautiful and subtly recalls the Olympic rings while abstracting them enough to avoid mimicry (or lawsuits).

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