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The 1967 logo was designed by Montreal artist Julien Hébert. The basic unit of the logo is an ancient symbol of man. Two of the symbols are linked as to represent friendship. The icon was put into a circle as to represent ‘friendship around the world’. The font for the text is lower-case bold-face, Optima font.
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That’s not Optima Bold, Shannon; it’s Optima Roman. We have Hermann Zapf to thank for Optima. He also designed the popular Palatino, the calligraphic Zapfino and the ornamental characters known as Zapf Dingbats. Long considered one of the most elegant typefaces, Optima (released in 1958) has been used for years by the style-conscious cosmetics and skincare firm Est?©e Lauder. The logo was actually designed and in circulation before Centennial Year. My brother Kirk hitchhiked around Europe in 1966. He’d carefully painted the word Montreal and the Expo ’67 logo on his duffel bag and found that this helped him get rides.
i loved this site. keep the good work up
That is a remarkable film of Expo. I cannot tell if it was made in April or October of 1967. However, people are bundled in some of the scenes and trees look bare. The crowds are no clue to the time period because Expo experienced enormous crowds when it opened, when it closed and almost every moment in between. Those are great shots of the USA and USSR pavilion interiors. As a footnote: The pavilion of Thailand is the same one used at the 1964-1965 New York World’s Fair. It was dismantled and moved to Montreal after the NYWF closed in October of 1965. I was able to see it twice–at two different world’s fairs.
A great logo that will live on forever! Go montreal!
Is the logo under copywrite laws or in public Domain?
Why I ask is I have a client that owns the wooden schooner ATLANTICA that was built at expo as part of the Maritime Exposition. He would like to use the expo logo in conjunction with the title Atlantica on shirts for his crew this summer.
TIA
Lloyd – the IOC (almost certainly) still holds the rights to this, but unless your client is selling the shirts or otherwise profiting, I don’t think it would be an issue.
Great Video-I was lucky to purchase from an Estate Sale one of the Large Posters that appeared on the grounds of the EXPO 67- designed by Montreal artist Julien Hébert.
@ Michael Erdmann . . . Why would the IOC (I assume this refers to the International Olympics Committee) hold any rights to a world’s fair logo?