Eggmark Logo

canadian_design_eggmark.jpg

The Canadian Egg Marketing Agency is an umbrella for many independent organizations marketing eggs across the country. The “Eggmark” was designed to “help build one single, consistent, positive image in the mind of the customer, facilitating recognition and recall, no matter which organization is sending the message.” Anecdotally, the design seems to be a big success. This childlike little mark has quickly become one of Canada’s most familiar logos, synonymous with eggs themselves not the various regional groups who promote them.

Source: AIGA Design Archives

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