Desjardins Logo

desjardins Anglophones only vaguely familiar with this ubiquitous Quebec institution might be surprised to know that the stylized shape of the Desjardin logo is actually a bee on a honeycomb! In 1932, General Manager Cyrille Vaillancourt chose the honeybee for the association’s emblem due to its “industriousness, efficiency, persistence, and communal behaviour.” -Michael Greco

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