Government of Alberta Rebrand

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Out here in Alberta we’re getting rebranded. After many months of extensive research across Canada and the U.S., The Alberta Brand (http://www.albertabrand.com) committee chose the slogan: “Freedom to Create Spirit to Achieve”. In my discussions with Alberta Brand representative Marvin Luethe: The brand is clearly about the people of Alberta rather than the place. In addition, the logo shown above was created in more than one hundred versions to evaluate the most appropriate signature that felt right for Alberta. From a native Albertan perspective: I find this new logo and brand inspiring and very meaningful. I wonder what our friends across the country think?

-Greg Ball

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