25th anniversary TFO Rebrand

To celebrate the brand’s 25th anniversary, Toronto-based Lowe Roche rebrands TFO. Retaining the brand heritage while modernizing its feel, the new logo has taken on the shape of a flag to symbolize TFO’s strong emotional connection with French-speaking Ontario. As TFO does not carry any commercials but does air self-promotion material, this bold spectrum was selected by Lowe Roche to help break up the visuals and identify TFO’s diverse cultural content, which includes opera and ballet, arthouse films, social magazines and children’s programming.

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