2015 Pan Am Games Logos and Icons

The new logo/identity consists of abstracted, colourful shapes, coming together to resemble a person playing with a ball in the form of TO (the nickname for the city). Inspired by the graphic history of the region, particularly Pre-Columbian aboriginal markings, the forms and colours seem to relate more to the graphic styles of Spain than to the America’s.

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Home For The Games – Graphic Identity