La Vittoria 2013

1402_imprime_vittoria_fr_brandingvittoria2013_vignette18 1402_imprime_vittoria_fr_brandingvittoria2013_vignette02 1402_imprime_vittoria_fr_brandingvittoria2013_vignette06 1402_imprime_vittoria_fr_brandingvittoria2013_vignette12

For five years, Montreal design shop lg2boutique has partnered with La Vittoria, an annual gastronomic gala in Montreal that raises money for a different charity every year. In 2013, that charity was the Regroupement de Cuisines Collectives du Quebec and its Hochelage-Maisonneuve and Montérégie locations. The “collective kitchen” concept is prominent throughout Quebec; the province has 17 RCCQ outposts dedicated to “food autonomy” — also known as access to healthy, affordable food. These collective kitchens show members the basics of cooking and how to share ingredients to keep costs down.

The collateral for the event included signs, programs and a website, all highlighting the theme “Racines” (“Roots”). The idea of back-to-basics cooking and food sourced from the ground is reflected in the use of root vegetable graphics. In keeping with the theme, the programs illustrate the French origins of Quebec cooking by highlighting chefs César Troisgros and Éric Gonzales.

Via our friends at Applied Arts Magazine.

Similar Posts
Henri Sodas
Maple Syrup
Schramm Vodka
Gold Pills
Erickson Canadian Apple Crate Label
Greenbrae Suppliments
Level Ground Dried Fruits & Sugar Packaging