“Join The Team!” Poster

public domain / Wikimedia Commons

There aren’t a lot of elements here, but every aspect of this poster – the pilot at the ready in his flight suit, his solemn smile and upward gaze, the dramatic colour and strong shadows of the lighting – contributes to a glamorized sense of honor, duty and pride. Posters like this one were effective recruiting tools, helping to win over Canadians still weary from the sacrifices of WWI and the depression (from which, Canada was still emerging). By the end of the war, the RCAF would grow from just 29 front-line aircraft to the fourth largest allied air force.

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