In The Air, Tonight

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Tweeting the hashtag #homelessness changes the facade of the Ryerson School of Image Arts and Ryerson Image Center from a cold blue representation of current weather conditions into a warm, empathetic red. The building-sized, tweet-reactive visual representation of the plight of Toronto’s homeless is back again, and this time, it’s bigger, better at communicating its important message, and even more interactive than ever.

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