The Canadian Tire Ice Truck Commercial

Iceculture-Ice-Truck-Lights

Iceculture-Ice-Truck-Side

Designed to promote Canadian Tire’s MotoMaster Eliminator Ultra batteries and to showcase how they work in extreme cold. The truck was built on a reinforced chassis with the CNC machined ice pieces bolted to the frame and is completely roadworthy, setting a mile long drive as an attempt to set a new category in the Guinness World Records.

Via.

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