Absolut Canada: A Libs Elliott Collaboration

Much like Canada, Absolut has a long history of diversity, inclusiveness and innovation. So to help us celebrate Canada’s 150th birthday, we sought someone who exemplifies those same values to collaborate with us on a limited edition Absolut bottle – Canadian textile artist Libs Elliott. Through her quilts, she’s revitalizing a craft with a deep legacy by incorporating modern technology in her methods – a reflection of both our past and future.

Through coding, Libs generates random geometric designs – an infinite playground of shapes and colours. She then manipulates and refines them further to create a quilt design. Taking her design from digital to textile requires countless calculations, and hours of cutting, pinning and sewing. Each quilt ends up being a one-of-a-kind variation of colour, shape and fabric – a fitting metaphor for Canada. “We’re also all these different pieces, shapes and colours,” says Libs, “with different beliefs, customs and values – but we all somehow fit together.”

Her Absolut Canada bottle design – created through the same process as her quilt-making – features traditional Canadian motifs and colours to reflect the pride we all share in this special anniversary. It’s also a fitting way for Absolut to celebrate Canada’s rich heritage while looking forward to what lies ahead of us.

Via.

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