Heart & Stroke Logo and Identity

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heart_and_stroke_logo_frenchheart_and_stroke_logo_with_active_icons heart_and_stroke_logo_extensions heart_and_stroke_tote_tshirtheart_and_stroke_stationeryheart_and_stroke_adsEstablished in 1952 (as Heart and Stroke Foundation of Canada), Heart & Stroke (as it’s now named) is a registered Canadian charity (and one of the country’s largest) dedicated to fighting heart disease and stroke. Through advocacy and education, the charity aims to build healthier lifestyles for people at risk and through their fundraising, they have invested more than $1.3 billion in heart and stroke research over the last 60 years. This week, the organization introduced a new identity designed by New York, NY-based Pentagram partner Paula Scher.

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