Geigy Identity

Geigy Trade Magazine Ad

Geigy Trade Magazine Ad

Geigy Price List Cover

Burton Kramer working at Geigy, 1960

In 1960, I had the opportunity to work for Geigy Chemicals and Pharmaceuticals (now part of Novartis), designing a wide range of advertisements, brochures and exhibits for the Dyestuffs and Industrial Chemical Divisions as well as “Catalyst,” the company magazine.

Working at Geigy in Ardsley, New York, reunited me with two other designers I’d worked with earlier at the Will Burtin office and gave me an opportunity to pursue the design direction that interested me, now often referred to as the “Swiss Style.” Gottfried Honegger, the Swiss designer who is best known as a Constructivist artist throughout Europe and as a recipient of the French Legion of Honor, was the design consultant.

– Burton Kramer

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