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The task of designing the complete way-finding signage system for Expo67 in Montreal was entrusted by the Canadian Corporation for the 1967 World Exhibition to Paul Arthur & Associates Ltd. It was the first time that an entire graphic programme of official and commercial signage on such an immense scale – for the equivalent of a thousand-acre city – had ever been planned in advance as a modular system and integrated into a master planning concept.
Pictograms of animals in black silhouette were used to identify the various areas of the two mammoth parking lots, each of which accommodated about 12,000 cars.
– Burton Kramer