Broken Coast Canabis

Webb Creative designed this standout typographically-driven packaging for Broken Coast, a Canadian cannabis brand that caters to medical cannabis patients. “The cannabis sector has matured greatly since the original Broken Coast identity was created, and consumers have become far more sophisticated and discerning. Whereas using a (small, tastefully rendered) cannabis leaf may have been appropriate in the past, using imagery that is even remotely associated with the stigmatized history of cannabis is potentially detrimental in today’s marketplace. With this in mind we stripped away any reference to cannabis itself, and instead created brand elements that reinforce Broken Coast’s deep connection to British Columbia and the Pacific ocean.”


Similar Posts
Family Molasses
Shearer and Dahl Medicinal Edibles
OKTO Wines (Greece)
CN Rail Drink Coaster
The Pop Shoppe Re-brand
ILA – Karen Mordechai’s Cooking Ingredients
Banana Guard and Froot Guards/Cases