WestJet Christmas Miracle

A commercial in disguise, this campaign by WestJet has gone viral (15m now). The campaign is quite lovely, using real passengers to pop a Christmas surprise on. WestJet customers are prompted by a Santa Claus, who asks what they’d like for Christmas, while the flight is in the air West Jet staff in the arrival airport rush out to purchase and wrap the customers requests that were delivered via a luggage carousel in Calgary.

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