“Wearing the sunglasses supports the cops.” Ads

DDB Canada has created a social media campaign that explores the iconic police sunglasses as a hook. To show support for their community police, citizens can purchase the glasses and snap a photo to share it with the hashtag #VPDPartners, to win a Ride-Along experience. The Department’s website will feature the photos from the contest.

Similar Posts
“No Signal” Print Campaign
Smart Car Little billboard
Chic-N-Coop Placemat
Spring & Summer 1958 Catalogue
Design is a Superpower Poster
Earth Day Canada Ad: KIM
Blue “Proud Sponsor of the NHL” Poster