Toronto Blue Jays Flagship Store

The initial assignment consisted of launching a satellite Jays Shop at the Eaton Centre to capitalize on the location’s heavy shopping traffic and strong tourist attraction. Following the success of the first store, Shikatani Lacroix was commissioned in 2007 to develop a 10,000-square-foot flagship store at the Rogers Centre that would allow the organization to capitalize on selling Major League Baseball merchandise. In 2010, Shikatani Lacroix was contacted again to create a multimedia season ticket recognition wall at Rogers Centre, and in 2011 the firm was engaged as a design partner to build various community spaces to showcase the Jays Care Foundation in support of sick and underprivileged children. These spaces include the Jays Care Community Clubhouse located in a former VIP suite at Rogers Centre, and a number of YMCA and Boys & Girls Clubs province-wide.

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